There is a strong belief that velvet fabrics are high-maintenance and need to be shielded from the demands of heavy use. This couldn’t be further from the truth, in particular with Zepel’s velvet fabrics.
We put this ill-informed theory to the test to see why velvets had a reputation for being delicate. We engineered methods of textile construction to create stronger velvet fabrics that are still plush and inviting to touch. Man-made fibres, such as polyester, ensure durability and longevity without sacrificing that beautiful handle inherent in natural fibres.
Careful planning and testing resulted in the creation of our high-performance velvet fabrics. They are not only fire-retardant but are ready for high-traffic areas such as hotel lobbies and hospitality venues.
Thanks to the Industrial Revolution, velvet became a regular sight in the hospitality sector. During the 1900s, glamorous hotels, bars and restaurants were draped with velvet and typically upholstered chaise lounges and dining chairs. The fabric was exemplified with the fashion conscious, artists, musicians, and middle to upper class. During the 1920s velvet optimised a society rich in culture, economy, and music appreciation, particularly ‘Jazz’. A response to the recovery of a devastating war, the 20s flung open the doors to elaborate dance clubs and music venues. The Savoy Ballroom, Cotton Club and Apollo Theatre were a part of this growing fascination with velvet furnishings, and its profound impact on representing luxury and cultural sophistication. Devoré velvet dresses also made a regularly appearance in fashion and dance venues.
It was not only it’s chic aura that made it popular in venues, but it’s inherent ability to assist with sound absorption. With big bands such as the Chick Webb ensemble featuring vocalist Ella Fitzgerald, and the Count Basie Band playing regularly at these venues, the roaring sound was softened by rooms covered in velvets. Today however, our velvets include so many more high-performance qualities.